SEEDFUTURE
Orchestrate people, narratives, and resources to build thriving and resilient food systems.
SeedFuture advocates for a conscious food system and stronger farmer livelihoods.
We partner with producers and community leaders—and with values-aligned buyers—to build regenerative supply chains with tangible community benefit.
We translate on-the-ground regenerative practices and insights into communication & storytelling assets, go-to-market strategies, and partnerships that make local food systems visible and lasting.
WHY HERE?
WHY NOW?
Community leaders restoring their land and transforming food systems are leading the solution. They have the answers; they need the support systems. We bridge that gap.
Hospitality can be a powerful driver of change by partnering with community-led projects, redirecting value to farmers, and shifting consumer awareness.
Capital catalyzes real change when it moves at the pace of nature and community—backing local leadership, not imposing outside fixes.
Regenerative agriculture sits at the core of our work—as both pathway and catalyst for ecological balance, cultural continuity, and community wellbeing.
What We Do
Taste of the Land: The Narrative Engine
We spotlight solutions led by community leaders and changemakers through storytelling, shared learning, and cross-cultural exchange. Our initiative reveals the foodways and community wisdom across Asia.
Stories build trust and unlock collaboration—laying groundwork for systems change. By anchoring narrative in place, we nurture intergenerational care, and connect industry partners to grounded ecosystems.
Go-to-Market Design & Enablement
We integrate go-to-market design, partnership support, and communication assets to equip local changemakers with the resources and infrastructure they need.
We connect regenerative producers with values-aligned partners and reduce intermediaries, then help structure fair, transparent terms and trusted governance. Where useful, we arrange capacity support in agronomy and post-harvest/processing to improve quality and consistency of supply.
Collaboration & Bridging Regions
Asia's cultural richness and ecological diversity create a unique platform.
We connect Asia's regenerative food solutions with international partners—bridging indigenous wisdom and global innovation to strengthen capacity on the ground.
Meet The Team
An Wang
An is an impact investor and entrepreneur with 10+ years of experience across finance, startups, and social innovation. She also oversees an impact investment and venture philanthropy portfolio. She previously managed multimillion-dollar impact portfolios at U.S.- based funds.
Born on a farm in China, An’s journey led her from rural roots to building a successful career in the U.S. She returned to Asia in 2020 to deepen her work in regenerative food and system change.
Hanson Gong
Hanson is a private investor and Managing Partner at Oogway Capital, a family office focused on climate and inclusive systems change. He also oversees a family foundation supporting catalytic and blended capital models.
With a background in consulting at Deloitte, he brings cross-sector expertise from supply chains to retail. Hanson holds degrees from Tufts and MIT Sloan in economics, entrepreneurship, and sustainability.
Roger Pho
Roger is an entrepreneur and family business executive based in Indonesia. He leads PT Sarana Daun Hijau, a biofertilizer company advancing ecosystem restoration through localized, high-performance inputs for crops like coffee and cacao.
He also spearheads capacity-building for smallholder farmers, codeveloping training programs in permaculture, agroforestry, and postharvest systems to strengthen local resilience.
Who We Work With
We work with regenerative producers and community leaders, ready to grow demand and access better markets. You’re already leading regeneration. We help you reach the right buyers and build the support system around your work.
We also partner with values-aligned industry partners and impact-driven funders seeking traceable, regenerative supply and real community impact.
We focus first on agroforestry products—especially coffee and cacao—with growing pathways for vanilla and spices.